El Pollo Loco Rolls Out Loyalty Program

Anna Wolfe
Senior Editor - Restaurants
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a tray of food

El Pollo Loco Inc. relaunched its loyalty program, Loco Rewards, giving customers the opportunity to earn more points and rewards.

Loyalty members will earn 1 point for every $1 spent and will unlock a $5 reward after every 50 points earned. Special offers will be available each month – with September featuring double points for L.A. Mex Burritos, as well as in-app frequency challenges with rewards for number of visits and repeat purchase of certain products.

“El Pollo Loco has some of the most loyal customers and we’ve always thought of them as familia,” said Andy Rebhun, VP Digital at El Pollo Loco. “We redesigned Loco Rewards with them in mind to create a more personalized experience with special rewards and offers that we know are meaningful to each customer.”

Customers can earn points for their El Pollo Loco favorites, whether its placed via mobile order or by scanning their receipt using the app at the pick-up window.

Arriving Soon

Beginning September 28, and as part of the Loco Rewards experience, guests will also have access to GPS-enabled curbside pickup on the mobile app.