The number of gift cards sold in 2021 increased by 22% YoY; however, sales in the first half of 2022 lag 2% behind 2021 levels, according to Paytronix Mid-Year Gift Card Report 2022.
According to Bankrate.com, $15.3 billion in gift cards remain unused. Applebee's, Bonefish Grill, Carrabba's Italian Grill, Chick-fil-A, Chipotle, Melting Pot, Panera Bread and Smashburger are among the brands supporting the promo.
With streaming platform Twitch and Warner Bros., the brand orchestrated a Matrix-themed streaming activation, which received almost half a million views ahead of The Matrix Resurrections film release.
Vibes’ Mobile Wallet as a Channel turns consumers’ smartphones into a content channel that drives topline growth, increases loyalty, and improves customer satisfaction.
Third-party delivery marketplaces provide increased reach and marketing power for brands big and small. And consumers have embraced the convenience of delivery; off premises sales show no signs of slowing down.
Restaurants sold 22.6% more individual gift cards in 2021 as compared with 2020. When compared to pre-pandemic numbers, restaurants this year sold 22.3% fewer cards than in 2019 and loaded 19.1% less in funds.
Through a seamless integration to Oracle MICROS RES 3700 and Simphony platforms, Appsuite and TableSafe offer gift cards, loyalty and CRM together with pay-at-the-table in a premium end-to-end solution for dine-in restaurants.
Peer-to-Peer capabilities enable users to pay with or send bitcoin, gift cards and cash through the Bakkt App to anyone, including non-Bakkt App users.