Nor1 Launches Front Desk Insights Decision Platform

Michal Christine Escobar
Senior Editor (Hotels)
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Nor1, a provider of hospitality upgrade, upsell, and merchandising technology, announced the release of Insights Decision Platform, powerful technology for hotel managers to help them better understand guest demand at the front desk for products and services, and to make sure front desk agents have the skills they need to meet that demand.

The fundamental value of Insights is to ensure the upsell offers made by front desk agents to guests at check-in are the most relevant to the guests, and those offers generate revenue so the hotel meets its monthly revenue goals. The application is built especially for hotel management so they can quickly understand upsell offer demand, and manage merchandising strategy accordingly.

In addition, Insights allows managers to understand front desk agent performance, providing a view into metrics like pitch rate, success rate, and revenue per eligible check-in. Management can understand which agents would benefit from more training or additional coaching. Insights shows hoteliers how guests AND front desk agents respond to the hotel’s merchandising strategy, based on the front desk agent’s performance and guest response.