Quiznos will launch its first physical location pilot enabling Quiznos customers to pay with bitcoin. The pilot will be available at select Quiznos locations across the Denver market, including the high-traffic Denver airport location, starting in mid-August.
Bakkt Holdings LLC, the digital asset marketplace behind the Bakkt App, announced the partnership that will bring bitcoin utility to the mainstream consumer market.
“Partnering with an innovative platform such as Bakkt is appealing to us for a number of reasons, primarily because it allows us to accept bitcoin directly at the point of sale as part of a quick and seamless transaction,” said Mark Lohmann, President of REGO Restaurant Group, which owns Quiznos and other national QSR chains -- and soon, Church's Chicken. “As we continue our digital transformation journey and respond to mobile and millennial consumer demand for alternative and cryptocurrency payment options, we are excited to offer yet another accessible way for customers to buy a meal, in this case, through the Bakkt digital asset wallet.”
To begin the roll out, select Quiznos locations in the Denver market will let customers to purchase their next meal with bitcoin using the Bakkt App. Customers who download the Bakkt App, buy bitcoin and use it to purchase their next Quiznos meal will receive $15 worth of bitcoin as a reward. Bakkt continues to expand its partner ecosystem to make digital assets as liquid as fiat currency. Through a partnership with Bakkt, merchants and franchisees have the opportunity to accept bitcoin payments from consumers while still benefiting from a cash-settled experience.