Sparkfly, an offer management solutions company, and Wisely, a customer intelligence platform for restaurants, are teaming up to offer restaurant brands a solution that will transform legacy loyalty and rewards programs.
The partnership, which couples Sparkfly’s offer management technology with Wisely’s best-in-class customer relationship management (CRM) and restaurant customer data platform (CDP), will bridge the gap between customers’ real-time online and on-premise dining experience and data-driven marketing automation. This unmatched offering gives restaurants more opportunities to maximize each customer’s lifetime value with uniquely tailored offers, rewards, and communications that cultivate long-term loyalty.
With Wisely’s first-party data integration, restaurant brands no longer have to guess what customers want. Instead, they can incentivize behavior using Sparkfly offers based on enriched guest profiles that include order history and preferences. Additionally, through this partnership, brands will be able to view and access insights into the end-to-end journey that each customer takes using a data-driven approach to campaign management, ultimately helping restaurants make the most out of their marketing budgets.
Sparkfly and Wisely have previously worked together on several brand initiatives, including working with First Watch and Next Door American Eatery.