Thanx, Ovation Announce Integration

Restaurants can now super-serve their VIPs by offering seamless integration of loyalty programs with advanced, real-time customer feedback capabilities.
Anna Wolfe
Senior Editor - Restaurants
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Thanx announced  its integration with Ovation, an actionable guest feedback platform that drives feedback, reviews, and revenue for restaurants.  

This announcement from Thanx layers on top of other recent updates to the platform, most notably the launch of advanced non-discount reward capabilities with Thanx’s redesigned Loyalty 3.0 engine. Thanx focuses on making data-driven marketing easy with a suite of marketing tools, campaign automations, and intuitive dashboard reporting.

Integrations with other systems are driving POS purchase decisions for 86% of restaurants, according to HT's 2022 POS Software Trends Report

Thanx's integration with Ovation augments Ovation's ability to prompt for customer feedback from verified purchases. With this integration, customers are prompted for feedback by Ovation for both digital and in-store purchases captured by Thanx enabling brands to aid in recovery efforts for negative experiences. Data captured from Thanx and Ovation can help operationalize feedback and uncover areas of improvement at the store level.

Ovation, recently voted the number one guest feedback solution for restaurants in a nationwide survey, uses a two-question, frictionless SMS-based (or e-mail) survey across all ordering channels through integrations, QR codes, and other survey tools.

With Ovation, customers can leave five-star reviews for positive experiences while unhappy customers can share privately what went wrong, enabling restaurant teams to easily resolve any concerns in real-time. Restaurants can leverage Ovation’s tools to discover trends through text and sentiment analysis and next-day supplementary questions. Using SMS-based technology and a more succinct survey format, Ovation restaurants’ surveys have a 23% higher take rate than the industry average.

"Thanx empowers marketers with data and easy-to-use tools that drive revenue; our non-discount loyalty and marketing automation campaigns are critical for personalization and retention. But customer feedback is another key ingredient, and our partnership with Ovation allows brands to take guest sentiment to the next level, well beyond Thanx's basic built-in NPS tools," explains Zach Goldstein, CEO and Founder of Thanx.

And restaurant operators are already seeing tremendous benefits from the partnership. Akash Kapoor, CEO of the award-winning fast casual chain Curry Up Now, a Thanx and Tattle operator remarks, “Ovation has been a game-changer for us at Curry Up Now. We can interact with our guests through text, solve problems, or say thanks with a few clicks. And now with the Thanx integration, we can reach our guests who order online as well. The Thanx and Ovation partnership is a big win for restaurant tech.”

Thanx, Inc. ( is the leading loyalty and guest engagement platform for restaurants. Thanx helps brands grow customer lifetime value with easy-to-use lifecycle marketing campaigns and automations, focusing customer loyalty tools on access, status, and personalization over rote discounts. Thanx’s proprietary credit card tokenization technology drastically increases the volume and accuracy of purchase data which sits at the core of our CRM and marketing automation suite of tools. Thanx was founded in 2011 and is headquartered in San Francisco, CA.